Generation Z — people born after 1996 — are now beginning to enter the workforce. In the U.S. alone there are 65 million Gen Zers, and this cohort is projected to make up 20% of the workforce in the coming months. With the influx of Gen Z into the job market, construction firms need to adapt recruiting strategies to attract Gen Z job seekers. Something that will serve them well, given 78% of firms have had difficulty finding skilled labor this year.
Five tips can help firms effectively recruit this next generation of talent.