We first created Bridgit Bench because we kept hearing the same thing from construction leaders: workforce planning was too manual, too reactive, and too disconnected from the bigger picture. Those conversations sparked the idea that turned Bridgit into what it is today!

As we’ve grown, customers have continued to hold a crucial role in shaping not just our product, but the entire company. This feedback is the foundation of everything we do.

Our customer advisory board (CAB) gives us the opportunity to learn from some of the most respected leaders in the industry, and I always look forward to learning from this incredible group during formal CAB meetings. The latest meeting took place just a couple weeks ago, and I left the session feeling incredibly grateful and energized by the caliber of expertise and candor around the (virtual) table.

Our board includes 16 executives from industry leaders including Skanska, Gilbane, Big-D, AECOM, HITT, Gray, and Ryan Companies. These leaders are in the process of navigating rapid change across markets, teams, and technologies, and their feedback directly shapes how we grow as a company.

Shaping the future of workforce planning

The heart of the meeting focused on our product roadmap and long-term strategy. We previewed new features and chatted through a series of questions that sparked some intense discussion. In fact, we only made it through half of the agenda because the conversation was so active!

Some of the topics we explored:

• How AI might impact workforce planning and project delivery
• What it means to build high-performing teams—and how to measure them
• How workforce data can influence which projects companies pursue

These aren’t simple questions, but that’s what made the discussion so meaningful. Some CAB members were excited about the potential for AI to surface risk or suggest team configurations; others emphasized the need to first nail down foundational elements like consistent data structures and workflows. Hearing these perspectives helps us understand not just what to build next—but how to support adoption and success.

Peer collaboration at its best

My favorite moments from the session came from watching CAB members ask each other questions. Everything from, “Do you workforce plan at an enterprise level or regionally?” to “How do you manage resource sharing?” and “What do your Bridgit integrations look like today?”

These moments of peer-to-peer learning are exactly why we created the CAB in the first place. Our goal is to get out of the way and let CAB members learn from each other, share what’s working, and challenge each other’s thinking. It’s not just about Bridgit getting feedback—it’s about creating a space for our customers to connect, compare strategies, and raise the bar across the industry.

The value of workforce planning

What stood out to me most in these conversations was a consistent focus on people. CAB members repeatedly emphasized how workforce planning isn’t just about roles, it’s about individuals. The companies leading the way with workforce planning are making sure each team member is set up for success, supported in their growth, and positioned where they can have the greatest impact. Hearing this was a powerful reminder of how challenging (and how critical) a holistic approach to workforce planning really is.

For many of our customers, implementing Bridgit marks the first time they’ve created a company-wide strategy around workforce planning. It’s new territory—and not always easy—but it reflects a real shift in how construction companies are thinking about long-term success.

Communicating ROI

In discussing the benefits of workforce planning, a common question arose: how can leaders communicate this value to other stakeholders—and how can Bridgit support them in doing so? 

CAB members clearly understand the impact, but getting broader teams aligned—especially in cost-conscious environments—requires the right tools and messaging. Stephen Barnett, Senior Business Analyst at Sitzler, shared his own advice around this topic recently, and we’re committed to helping our customers better tell the Bridgit “story.”

Looking ahead

To every CAB member who joined us: thank you. Your openness, sharp questions, and willingness to challenge us are what make this program so valuable. You help us move faster, think more clearly, and deliver better tools for an industry that never slows down.