When Mallorie Brodie describes the process of preparing for a pitch, I can tell I’m talking to an expert. Bridgit Solutions, the company she and her co-founder, Lauren Lake, started has raised over $9 million in capital to date, even though she initially didn’t expect to receive any angel investment when she first started the company. The difference, she tells me, is that the market research she and her co-founder had done was spot-on, and as soon as one financier showed faith in them, others were quick to follow suit.
PwC started the Raise podcast: to share the stories of founders and their hard-fought journeys to raising capital.
These are the sorts of experiences, insights, and success stories that only seasoned entrepreneurs can speak to; and they’re important lessons for budding business leaders.