Perception of women as effective leaders still lags in Canada and around the world.
Among those leading the charge are Bridgit co-founders Lauren Lake and Mallorie Brodie. They said that seeing women in powerful positions begets more women in powerful positions.
“Having diversity and having female leadership from the beginning showcases what a path in that company can look like,” said Lake. Bridgit develops software to help construction firms and contractors manage their projects and job sites more effectively.
“We end up having a lot of really talented female applicants to our company … despite the industries we work in being male-dominated.”
Brodie said the results of the Reykjavik survey are “disappointing” and shows biases against strong women still exist in society.